Local Vendors Take Center Stage at Fetch Magazine Launch Party

By: Parisa  Nosrati, Staff Writer Edited by: Tessa Reiner

Pictured: Monica-Lillie Jacobs, owner of NailedbyMolils

A diverse group of local vendors sold their goods at the Fetch Fantasy Launch Party on Saturday April 18, bringing their energy and creativity to the event. The vendors showcase the Syracuse community’s talent, making the event more than just a launch party, but also a way to spotlight on small businesses. 

“When I come to Fetch, I think less about selling and more about meeting a community,” Monica-Lillie Jacobs, SU student and owner of a nail business called NailedbyMolils, said.

The event featured vendors with years of experience, as well as vendors who had never sold their products before. The Syracuse crochet club never experimented with selling before the launch party. 

President of crochet club, Nas Bellart, said the club has been trying new things this year by collaborating with different organizations. When Fetch Collective reached out to them over break, they began planning what items they would sell.

Bellart said they came to the launch party to gauge interest of their products and see if they should continue selling them. She also said that the club also wants to interact with everybody who comes.

“I just want to come and unify and celebrate, maybe have a good little precious shopping spree,” Bellart said.

Holly Anderson, SU senior and owner of Awkward Fish clothing, has been selling her clothes for four years. She became involved with Fetch because she worked with them for their fall magazine last year. She worked with them to create a music video, and her brand was featured on the cover.

While she only started her brand in recent years, Anderson said she has been making clothes since she was a kid, drawing in her sketchbook and appreciating different art styles. All of her clothing is made from secondhand materials.

“I just love when people buy stuff because it’s truly unique to them,” Anderson said.

Anderson appreciates selling her products at Fetch because the brand is creative and the environment is so positive.

That same creative and welcoming environment is reflected in the variety of products vendors offer.

Jacobs’s table had almost 40 sets of nails on display. She said she wants to sell nails for every type of person to make them feel more confident and push them out of their comfort zone.

“Someone who wants long nails with something simple, I have that. Short nails with crazy designs, I have that as well. If you want long nails and designs, I have that for you, too,” Jacobs said. 

Jacobs said she wanted to sell her products at the launch party due to Fetch's value for creativity and new ideas.

“I feel like they’re really ahead of the curve, and I think a lot of my ideas, they’re not easily digestible for a lot of people sometimes,” Jacobs said.

Selling products at Fetch’s launch party wasn’t about just profitability. Jacobs said she doesn’t focus on the aspect of how many sets she can sell during the event.

“It’s more about meeting people and talking to them face to face. They can see the face and the person behind all the designs,” Jacobs said.

Fetch’s launch party offered not just a space to sell products, but also a space for connection and creativity. Each table had innovative ideas and individuality, whether they had been selling products for years or just began. As these vendors continue to grow, these events bring people together and foster an environment with a close community.

© 2026 by FETCH COLLECTIVE