“I Told Ya” Tee Son or Marty Supreme Jacket Daughter? Dior and A24 Said Both
By: Ella Barchie, Staff Writer; Sophie Diao, Staff Writer Edited by: Tessa Reiner
If you follow fashion, film, or both, it’s almost impossible to have missed Robert Pattinson, Sabrina Carpenter, or other celebrities posting a selfie in a Dior x A24 tee lately. It’s giving déjà vu with Zendaya and the Loewe “I Told Ya” tee, which Jonathan Anderson, now Dior’s creative director, first designed as a costume for Challengers (2024). It later became a trend on TikTok, with dupes basically everywhere once Loewe started selling it. Then there was the Marty Supreme jacket, co-designed by Timothée Chalamet, A24, and Nahmias, which sold out almost immediately, and somehow ended up on Kendall Jenner and Hailey Bieber before the movie even hit theaters.
Yes, everyone wants these pieces—but they aren’t for sale. The Dior x A24 tees are part of a campaign announcing a two-year partnership between the fashion house and the film company. The tees made their debut in the announcement video written and directed by Aidan Zamiri, who also directed Charli XCX’s “360” and “Guess” music videos. Starring Sabrina Carpenter, Camille Cottin, Sophie Wilde, Josh O’Connor, and Drew Starkey, the film isn’t quite what one might expect. Its stars aren’t wearing Dior’s iconic Bar jacket and acting as though they’re in an A24 film. Instead, they’re all playing Jonathan Anderson. But why him?
Well, If there’s one creative director at a major fashion house expected to partner with A24, it’s Jonathan Anderson. For those who follow both fashion and film, Anderson’s connection to cinema is nothing new. He has been a longtime collaborator and friend of Luca Guadagnino, the director of Queer (2024) and Challengers. For fans of films like Past Lives, Pearl, and Backrooms, the A24 logo on a poster can feel like a stamp of approval. On its merch, those same three characters become a badge of taste. You could spend a few conversations explaining your taste in movies, or you could just wear an A24 hat. Plenty of other independent studios make great films (arguably better ones,) but A24 is just popular and recognizable enough without feeling too mainstream. An A24 hat can do what a Dior sweatshirt does: It makes you feel a little more like the person you want to be.
Anderson, too, has become something of a brand himself. For younger fashion fans, his name comes with expectations. On TikTok and Instagram, it’s hard to scroll past a Dior video without seeing “Jonathan Anderson” in the caption. He definitely gives younger audiences a reason to pay attention to the historic house, and A24 could give them another.
“This is the start of an exciting partnership built around artists and storytelling,” Anderson says in a press release Dior announced, indicating that this collaboration is intended to amplify established and emerging artists through on-screen and live performances. “Putting two creatively driven worlds side by side…you start to see what they pull out of each other that neither could’ve found alone. That’s where the interesting stuff happens.” Furthermore, Dior offers opportunities for students to engage in film and theater.
The first established project of this collaboration is that Dior will be the leading designer for productions at A24’s Cherry Lane Theater, New York City’s oldest off-broadway theater. This project kicked off September 8th, the anniversary of when A24 purchased the theater, with a one-night-only performance of Both Ends. Anderson was head of styling and costume designing for the show, using pieces from Paul Poiret, the French fashion designer who inspired Anderson’s Fall/Winter 2026 collection.
The question is, how much will this collaboration change Dior and A24’s brand identity? Continuously working with a director is one thing, but working with an entire company is another. Designer brands are distinct because each one works with specific values and a vision. As a film producer, A24 creates movies with a variety of directors, aesthetics, and storylines. It’s possible that, for this collaboration to work, Dior will need to step away from its typical style and become more artistically diverse.
There’s still plenty we don’t know about what Dior and A24 will do together. With a fashion powerhouse and a film company this unconventional working together, it’s hard to put a limit on what they could do. Could Anderson get a film of his own, like A24’s Marc by Sofia? Could we see more of his costume designs on screen, or an A24 film-inspired piece on a Dior runway? The worst part is, we don’t know what’s next. But the best part is, we don’t know what’s next. The “I Told Ya” tee and the Marty Supreme jacket had their moment. Now, it’s Dior and A24’s turn.
© 2026 by FETCH COLLECTIVE
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